Insights

Volume 01 · Doza Intelligence • 8 min read The Investment Most Organizations Don't Treat Like an Investment If your company approved a $300,000 marketing campaign, the first questions in the boardroom would be predictable. What are we trying to accomplish? How will we measure success? What happens after the campaign ends? No executive would approve that level of investment without clear objectives, measurable outcomes, and a plan to convert activity into business results. Yet